House Value Form

Find out how much your home is worth!

Why find out here?

Because we offer: Human Pricing.

Since a computer will never know if a property sold for a high price because it was marketed well or if another sold for a low price because the foundation was cracked.... all the computer knows is that they both sold. Much the way a computer can't appreciate art, they simply fall short when it comes to evaluation.

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We value YOU more than your transaction, and the numbers with which we're most concnerned are the ones related to YOUR bottom line - not ours. This is how we have found success, and this is how we will continue to find it.

Harout Keuroghlian, Broker & CEO

387

Agents strong and growing rapidly.


11

Convient office locations for easier access.


One Goal:

You.


5 Questions To Ask Any Real Estate Agent or Broker

Do they have an assistant or transaction coordinator?

Be very wary of any agent/broker who thinks that they can go it alone, or with the help of just one person! If your property is marketed properly, there is no way that one or two people could handle the amount of showings, emails, calls, offers, and requests, that are going to come pouring in! Something will get lost in the chaos and often it is an offer that moves on to another property.

How do they plan to market your property?

If they don't immediately list off: Property Sign, MLS, Professional Photography, Virtual Video Tour of Property,Personal Website of Property, and Email Campaigns, then you should be running in the other direction. Sure, you can put a sign up and put it on MLS and you will probably get an offer or two but you don't want a couple offers, you want a lot.

Where are they going to syndicate your listing?

If they look confused and mentioned anything about online marketing in the last answer then they don't know what they are doing. Having a property website is not enough. This website needs to be submitted to every real estate website out there. Buyers are no longer going through agents; they are going to sites like Zillow.com and Trulia.com. If your listings aren't on all of these sites buyers won't see your property.

How do they manage their listings?

Do they have a CRM (Customer Relationship Maintenance software)? If they don't then you can be certain their contact list is not as long as it should be, their offers are not monitored as well as they should be, their buyers are not followed up on as often as they should be, and they subsequently will not be able to sell your property for as high as it should be.

What makes them different from the next agent down the line?

Listen to what they say carefully. In real estate everything must be prepared ahead of time. You will be able to tell if they prepared for this conversation based on their answer. If they scramble, and put together a sentence that is weak how do you think they will be at the negotiating table?


Getting you Top Dollar

Listing Consultation

During the consultation, we will look at your property and learn more about your goals for selling and suggest improvements that could lift your price.

Staging

Taking the time to stage your home for potential buyers is an effective way to make your house stand out against other listings in your area.

Social Media & Web Marketing

Covering everything from targeted email campaigns, social media ads to dynamic re-marketing and paid promotions!

Print Marketing

Brochures, Postcards, Flyers and more are professionally designed to increase the effectiveness of your marketing.

Media

Direct access to a team of nationally recognized videographers and drone experts who utilize media in marketing your property.

Top Dollar

Pre Marketing - Building a "buzz" prior to actually listing your property on the market to draw in more buyers. We start on day 0, not day 1.


Sofia Martinez

Sofia Martinez
REALTOR®

Company JohnHart Real Estate
DRE 02045605

About Sofia Martinez

As a California native and a seasoned Real Estate Professional, Sofia recognizes the value and trust her clients place in her. With a reputation for honesty and integrity, whether through her skillful negotiating skills or her expert communication skills, she strives to continually exceed her client’s expectations. Sofia looks at every transaction as the base of a long-term professional relationship. Her commitment to her clients continues after the purchase or sale, continuing to be of assistance by providing them with expert real estate analysis and updating them on their investment.

The real estate industry is always evolving and employing new technologies to improve customer care. Sofia is always at the forefront of embracing these tools to improve the speed and ease of each transaction. Knowing a home needs to stand out both online and in person, Sofia has a network of stagers, painters, designers, handyman and inspectors who can help bring a home to life.

Prior to entering real estate, Sofia worked on grant projects for high school students, helping first generation college students to be successful. “I enjoy helping the community, which I have been able to apply and transition into real estate by helping families become homeowners,” says Sofia.

Call Sofia today to begin your next real estate journey.